Gaia appoints Kiersten Medvedich as first female CEO

BOULDER, Colo. - Gaia, Inc. (NASDAQ:GAIA), a streaming platform focused on wellness and spirituality content with a market capitalization of $112.5 million, announced today the appointment of Kiersten Medvedich as its first female Chief Executive Officer, effective June 27. The company has demonstrated strong revenue growth of 13% over the last twelve months, generating $92.9 million in revenue. According to InvestingPro analysis, Gaia maintains impressive gross profit margins of 86.7%, among the highest in its peer group.

Medvedich, who previously served as the company’s President, will continue reporting to Gaia Founder and Executive Chairman Jirka Rysavy in her new role. She brings over 25 years of experience in television and streaming to the position, including 15 years at Sony Pictures Television where she oversaw production of Emmy-nominated programming.

Since joining Gaia in 2016 as Senior Director of Content, Medvedich has steadily advanced through the company, becoming President in 2023. In her new role, she will manage day-to-day operations and lead the company’s growth initiatives.

According to the press release, Medvedich plans to develop AI tools to personalize user experiences and launch Gaia’s first community platform for member interaction. The company reports having a content library of over 10,000 titles covering topics including yoga, meditation, alternative health, and consciousness studies.

"I am honored to be appointed CEO at a time when Gaia’s mission is resonating with larger audiences," Medvedich stated in the announcement.

Gaia describes itself as a member-supported streaming service operating in four primary content categories across four languages, serving members in 185 countries. The company claims that approximately 85% of its content is exclusive to the platform. Currently trading at $4.50 per share, InvestingPro analysis suggests the stock is slightly undervalued, with additional insights available in the comprehensive Pro Research Report, which provides deep-dive analysis of over 1,400 US stocks.

The appointment comes as the company notes that 70% of its audience is female, with Rysavy stating that Medvedich’s leadership aligns with this demographic profile. While the company faces near-term profitability challenges, InvestingPro data reveals several additional key insights about Gaia’s financial health and market position, available exclusively to subscribers.

In other recent news, Gaia Inc. reported its financial results for the first quarter of 2025, showing a slight improvement in earnings per share (EPS) to -$0.04, which exceeded the forecast of -$0.0425. However, the company’s revenue of $23.8 million did not meet the anticipated $24.2 million, reflecting a shortfall in expectations. Despite this, the gross margin improved to 87.8%, indicating enhanced operational efficiency. Gaia also announced its expected inclusion in the Russell 2000 Index, a significant development in its market positioning. The company remains focused on its AI-driven community platform, aiming for a launch in early 2026. A transition in leadership is underway, with Kirsten Medvedic set to assume the CEO role at the end of the second quarter. Analysts from firms like Sidoti and Company and ROTH Capital Partners raised questions about Gaia’s strategic direction and the potential for licensing opportunities, which the company is exploring. These developments highlight Gaia’s ongoing efforts to strengthen its market presence and operational capabilities.

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