Goodyear launches longest-lasting tire with 85,000-mile warranty

Published 23/07/2025, 14:16
© Reuters.

AKRON - Goodyear Tire & Rubber Company (NASDAQ:GT) announced Wednesday the release of its Assurance MaxLife 2 tire in the United States and Canada, featuring an 85,000-mile limited treadlife warranty.

The all-season tire is designed for a range of vehicles including family sedans, hybrids, crossovers and luxury SUVs, with 58 sizes available to fit models such as the BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer and Toyota RAV4.

According to the company’s press release, the tire incorporates Goodyear’s proprietary TredLife Technology, combining an enhanced tread compound with a pattern engineered for extended performance and all-season traction. Four deep tread grooves and zigzag sipes are included to provide grip in wet or dry conditions.

"The Goodyear Assurance MaxLife 2 is a direct response to what today’s drivers are asking for when it comes to their tires," said Ryan Waldron, president of Goodyear Americas, in the statement.

The new product includes expanded fitments for modern vehicles, including more W-speed rated and XL sizes. It also features a built-in Wear Gauge to help drivers monitor tread depth.

Shipments of the Assurance MaxLife 2 are already underway across North America, according to the company’s announcement.

In other recent news, Goodyear Tire & Rubber Company has received approval from Brazil’s antitrust regulator, Cade, to sell the majority of its chemical business without any restrictions. This development marks a significant step in Goodyear’s strategic business adjustments. Additionally, Goodyear has announced the pricing of a $500 million offering of 5-year senior notes with an interest rate of 6.625% per annum. The company plans to use these proceeds, along with available cash, to redeem $400 million of its outstanding 5% Senior Notes due in 2026.

Furthermore, Goodyear has completed the sale of its off-the-road (OTR) tire business to The Yokohama Rubber Company for approximately $905 million. In another financial move, BNP Paribas Exane upgraded Goodyear’s stock rating from Neutral to Outperform, citing the company’s advantageous position amid current auto tariffs. Analyst James Picariello highlighted Goodyear’s competitive edge due to a significant cost advantage over competitors. These recent developments reflect Goodyear’s ongoing efforts to strengthen its financial position and market competitiveness.

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