Gray Media launches nationwide AI disinformation investigation

Published 25/08/2025, 15:06
Gray Media launches nationwide AI disinformation investigation

ATLANTA - Gray Media (NYSE:GTN), whose stock has surged over 56% in the past six months and is currently showing signs of being undervalued according to InvestingPro analysis, launched a multiplatform investigative project today examining artificial intelligence’s impact on daily life and how it can be used to spread disinformation.

The project, titled "Manipulated: A Disinformation Nation," combines the company’s national InvestigateTV investigative team with local Gray newsrooms to explore AI’s influence on online content and provide viewers with protection strategies.

The first report, released today, focuses on deceptive AI content, including scam campaigns that impersonate trusted sources to create anger and civic unrest. It also highlights how some online creators are using AI to help people identify potential scams.

Future investigations will examine AI-driven celebrity impersonations, counterfeit products affecting small businesses, and personal videos repurposed into fake fundraisers or advertisements. Each segment will include verification methods and scam prevention techniques.

"This in-depth series will arm our audience with critical information about the rising impact of AI and how to tell the difference between its helpful and harmful applications," said Lee Zurik, Gray’s Senior Vice President of News Strategy and Innovation, in a press release statement.

Gray has created an interactive page at investigatetv.com/manipulated featuring video explainers and a game challenging users to distinguish real photos from AI-generated images. The page also includes consumer protection resources. The company’s innovative initiatives are supported by solid financials, with annual revenues of $3.5 billion and an impressive financial health score rated as "GREAT" by InvestingPro analysts.

The content will be available across InvestigateTV’s free streaming apps, on investigatetv.com, and on Gray news platforms nationwide. Gray stations will also report locally on AI’s role in government, education, healthcare, and other sectors.

Gray Media owns television stations in 113 markets reaching approximately 37 percent of US television households. With the stock trading near its 52-week high and showing strong momentum, investors can access detailed analysis and 8 additional key insights through InvestingPro’s comprehensive research reports, available for over 1,400 US stocks.

In other recent news, Gray Media, Inc. announced a groundbreaking broadcast of the New Orleans Saints preseason football game using end-to-end native High Dynamic Range (HDR). This marks the first over-the-air broadcast in the United States produced entirely in native HDR, enhancing the viewing experience for those with compatible television sets. Additionally, Gray Media has entered into a new video streaming partnership with Google Cloud and Quickplay. This collaboration aims to deliver personalized viewing experiences by utilizing cloud-native technology to adapt content delivery in real time. In another development, Gray Media has renewed its network affiliations with the Fox Television Network across 27 markets, ensuring continued coverage in key areas such as Portland, Oregon, and Cincinnati, Ohio. Furthermore, the company has promoted Bob Kroeger to the position of Chief Technology Officer. Kroeger, who previously served as Chief Information Officer, succeeds David Burke, who retired but will continue to advise the company through 2025.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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