Gray Media partners with Google Cloud and Quickplay for streaming

ATLANTA - Gray Media (NYSE:GTN), a media company trading near its 52-week high after posting a remarkable 57.74% return over the past six months according to InvestingPro data, announced on Thursday a new video streaming partnership with Google Cloud and Quickplay aimed at delivering personalized viewing experiences through cloud-native technology.

The collaboration will utilize Google Cloud’s AI infrastructure and Quickplay’s platform to analyze viewer behavior and adapt content delivery in real-time. The system will adjust content sequences and ad loads based on individual preferences while optimizing recommendations across devices.

"With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized viewing experience at a time," said Pat LaPlatney, Gray’s President and Co-CEO, according to the press release.

Sandy Breland, Gray’s Executive Vice President and Chief Operating Officer, noted the company will be "the first to deliver this innovative technology to viewers."

Albert Lai, Global Director of Strategic Industries, Media & Entertainment at Google Cloud, stated that their "AI capabilities enable Gray Media to understand viewer preferences and deliver personalized content that drives engagement and revenue."

The new streaming structure is scheduled to roll out across all Gray markets in January 2026. Gray Media operates the nation’s largest group of top-rated local television stations, reaching approximately 37 percent of US television households across 113 markets.

The announcement contains forward-looking statements subject to risks and uncertainties that could affect the expected implementation timeline and benefits of the new strategy.

In other recent news, Gray Media, Inc. announced a significant renewal agreement with the Fox Television Network, extending affiliations for its stations across 27 markets, including key areas like Portland, Oregon; Cincinnati, Ohio; Las Vegas, Nevada; and Birmingham, Alabama. This development ensures continued collaboration between the two entities in these regions. Additionally, Gray Media has appointed Bob Kroeger as its new Chief Technology Officer, effective immediately. Kroeger, who previously served as Chief Information Officer for both Gray and Raycom Media, takes over from David Burke, who retired on July 31 but will continue advising the company until the end of 2025.

In the financial realm, Guggenheim has raised its price target for Gray Television to $7.00, maintaining a Buy rating. This adjustment follows the company’s second-quarter results and updated guidance, with Guggenheim forecasting 2025 revenue of $3.10 billion and adjusted EBITDA of $660 million. Meanwhile, Benchmark has also increased its price target for Gray Television to $9.00, citing the company’s recent refinancing process that has improved its balance sheet and capital structure. Despite ongoing leverage, Benchmark notes that the terms are now more favorable given the market conditions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.