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MOUNTAIN VIEW, Calif. - Intuit Inc. (NASDAQ:INTU), a $219 billion market cap software giant currently trading near its 52-week high, announced Monday the launch of its new Intuit App Partner Program aimed at enhancing support for developers building applications for QuickBooks and Intuit Enterprise Suite. According to InvestingPro data, the company maintains impressive gross profit margins of over 80%, underlining its strong market position.
The program introduces four partnership tiers—Builder, Silver, Gold, and Platinum—with benefits tailored to each level based on customer adoption and integration depth. Developers will gain access to new APIs covering project management, sales tax, and payroll functionality, enabling deeper integration with Intuit’s platforms. This expansion aligns with the company’s strong financial performance, as InvestingPro analysis shows revenue growth of 15% and an excellent overall financial health score.
"We’re deeply committed to investing in our app ecosystem and empowering developers to integrate innovative and high-quality applications for our shared customers," said Joshua Hofmann, Vice President of Global Partner Ecosystems at Intuit QuickBooks.
The new program features a revised pricing structure that provides free API access with variable fees that scale as third-party apps grow their customer base. A flat monthly program fee based on developer tier will also apply.
Dext CEO Sabby Gill, whose company has achieved Platinum-level partnership status, described the relationship as "a shared commitment to helping accountants, bookkeepers, and businesses achieve bigger things."
The program is designed to meet the needs of small and mid-market businesses by providing access to industry-specific applications that integrate with Intuit’s financial technology platform. According to the company’s press release statement, the Intuit Developer program has supported thousands of integrated applications serving millions of QuickBooks customers over the past two decades.
The new Intuit App Partner Program is available in the United States starting today. For investors seeking deeper insights into Intuit’s financial performance and growth prospects, InvestingPro offers comprehensive analysis with 16 additional ProTips and detailed valuation metrics in its Pro Research Report, available as part of the subscription.
In other recent news, Intuit Inc. has announced updates to its Enterprise Suite, integrating AI-powered capabilities aimed at automating financial, accounting, and payment tasks for mid-market businesses. These enhancements include advanced multi-entity financial management tools and business intelligence features. Additionally, Intuit has acquired Relevvo, an AI-driven sales and marketing platform, to boost its B2B engagement capabilities, though the financial terms of this acquisition remain undisclosed. On the financial front, BMO Capital has raised its price target for Intuit to $870, maintaining an Outperform rating, citing potential benefits from the One Big Beautiful Bill Act for the TurboTax business. Mizuho also reiterated its Outperform rating and $875 price target, highlighting the launch of Intuit’s AI agents and the company’s workforce reduction plan in California, which could enhance operating margins. The workforce reduction involves cutting approximately 600 positions, representing 3-4% of Intuit’s total headcount. These developments reflect Intuit’s ongoing strategic initiatives and market positioning.
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