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LONDON - LifeSafe Holdings plc (AIM:LON:LIFS) reported a decline in revenue to approximately £0.9 million for the first half of 2025, down from £1.6 million in the same period last year, according to a trading update released Friday.
The fire safety technology company attributed the decrease to its planned transition from a direct-to-consumer model to a business-to-business-to-consumer approach, which involved revised wholesale pricing.
Additional factors impacting revenue included slower sell-through of December 2024 orders in the U.S. due to unauthorized reseller competition on Amazon (NASDAQ:AMZN), which the company said has been resolved through enrollment in Amazon’s Transparency Programme. Delivery issues within the supply chain also delayed £0.1 million in orders until July.
The company reported a loss before interest, taxes, depreciation, and amortization of approximately £0.7 million for the first half, compared to £0.4 million in the first half of 2024.
LifeSafe noted it has begun seeing revenue from recently announced B2B partnership arrangements. The company received initial orders amounting to €0.5 million from its U.S.-based distribution partner in the first half, with delivery and sales recognition expected in the second half of 2025.
Cash and cash equivalents stood at £0.14 million as of June 30, down from £0.75 million at the end of December 2024. The company has since received a VAT rebate of £46,000 and is implementing strategies to improve its cash position.
LifeSafe expects to announce its interim results for the first half of 2025 in September, according to the press release statement.
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