Lovesac launches space-saving PillowSac Chair Jr. for smaller homes

STAMFORD, Conn. - The Lovesac Company (NASDAQ:LOVE), a $215 million furniture retailer with impressive 57.7% gross margins, introduced a smaller version of its popular PillowSac Chair on Tuesday, targeting consumers with limited living space. According to InvestingPro analysis, the company appears undervalued at its current price of $14.81.

The new PillowSac Chair Jr. maintains the design elements of the original model while being proportioned for apartments, bedrooms and reading nooks. The company developed the product in response to customer requests for a more compact option.

The chair features customizable elements including three frame colors (Blonde, Brown, and Black), washable covers, two strap color options, and three hardware finishes. Assembly requires no tools, according to the company.

"The PillowSac Chair has become an icon for relaxation," said Shawn Nelson, Lovesac founder and CEO, in a press release statement. "PillowSac Chair Jr. proves that great design and ultimate comfort can live anywhere."

The new chair is available starting at $1,200 through the company’s website and at Lovesac showrooms nationwide.

Lovesac, based in Connecticut, designs and manufactures furniture products including its modular couches called Sactionals, foam beanbag chairs called Sacs, and home theater systems. The company markets its products primarily online with additional physical retail presence through branded showrooms and partnerships with third-party retailers.

In other recent news, The Lovesac Co. reported its financial results for the second quarter of 2025, revealing a larger-than-expected loss per share at -$0.45, compared to the forecast of -$0.27. However, revenue slightly exceeded expectations, coming in at $160.5 million against the anticipated $159.97 million. Despite this mixed financial performance, DA Davidson reiterated its Buy rating on Lovesac, maintaining a price target of $24.00 after the earnings announcement. The firm noted the company’s better-than-expected performance on both top and bottom lines, with comparable sales remaining positive for the second consecutive quarter. Similarly, Canaccord Genuity also maintained its Buy rating with a $30.00 price target, highlighting that revenue was broadly in line with expectations and profitability exceeded the upper end of the guidance range. Canaccord Genuity pointed out positive growth for the second consecutive quarter, despite an estimated 4% decline in overall furniture spending. These developments reflect a mixed outlook for the company, as analysts maintain their positive ratings despite the earnings miss.

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