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NEW YORK - Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company with a market capitalization of $3.12 billion and impressive 60% stock return over the past year, announced Thursday an integration with Acxiom that establishes Magnite as Acxiom’s first programmatic partner for sell-side data activation. According to InvestingPro data, the company maintains a healthy 62.33% gross profit margin, positioning it well for this strategic expansion.
The integration allows advertisers to activate their first-party data and Acxiom’s third-party data directly through Magnite to enhance addressable buying. According to the companies, initial testing shows this approach helps reduce costs and eliminate unnecessary fees, directing more ad spend toward working media. This strategic move aligns with Magnite’s growth trajectory, as InvestingPro analysis reveals the company’s revenue grew by 5.52% in the last twelve months.
By activating through Magnite, buyers can access greater sell-side insights, including advanced forecasting and increased match rates. Advertisers can buy on Acxiom pre-filtered inventory in their preferred demand-side platform via deal IDs.
"Magnite’s proximity to inventory helps drive improved match rates and reduces signal loss, enabling advertisers to activate with precision and augment performance across streaming and omnichannel media," said Martin Wexler, EVP Partnerships at Acxiom.
Kristen Williams, SVP of Strategic Partnerships at Magnite, stated that advertisers can "tap into commercial efficiencies, differentiated data insights from streaming publishers, and further tailor their addressable strategy with Acxiom’s data."
According to data cited in the announcement, Magnite reaches 92 million U.S. ad-supported streaming TV households and has 99% of connected TV supply coverage.
Jean Fitzpatrick, EVP Commercial Strategy at IPG Mediabrands, noted that the integration "empowers us to more effectively plan and measure the outcomes of our ad campaigns."
The announcement was made in a press release issued by Magnite.
In other recent news, Magnite reported better-than-expected financial results for the second quarter of 2025. The company achieved earnings per share of $0.20, surpassing the anticipated $0.17, and posted revenue of $173.3 million, exceeding the forecasted $157.44 million. Additionally, Magnite’s net revenue, excluding traffic acquisition costs, was $162 million, marking a 10% year-over-year increase and surpassing Needham’s estimate by 3%. In response to these strong results, Evercore ISI raised its price target for Magnite to $27.25, maintaining an Outperform rating. Similarly, Needham increased its price target to $25.00 while keeping a Buy rating. Both firms highlighted Magnite’s solid second-quarter performance and its guidance for third-quarter results above Street expectations. These developments reflect continued confidence in Magnite’s financial performance amidst macroeconomic uncertainties.
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