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LONDON - M&C Saatchi PLC (AIM:SAA) has acquired The Women’s Sports Group (WSG), a specialist advisory and media rights consultancy in women’s sport, the company announced Tuesday.
The acquisition was funded through available cash on the balance sheet, though financial terms were not disclosed in the press release statement.
WSG provides services across media rights, broadcast strategy, brand partnerships, production, data, and communications. Its client roster includes the Barclays Women’s Super League, Premiership Women’s Rugby, the Billie Jean King Cup, Arsenal FC, and DAZN.
The acquisition aligns with M&C Saatchi’s strategy to invest in higher-margin growth areas, strengthening its sport and entertainment capabilities within its Passions & PR specialism. This follows the company’s May 2025 acquisition of Dune 23 Sport & Entertainment Sports Events Marketing and the recent launch of M&C Saatchi Football in partnership with Jamie Redknapp.
"The acquisition of The Women’s Sports Group adds significant expertise in sports rights to our fast-growing sport and entertainment platform," said Zaid Al-Qassab, Chief Executive Officer of M&C Saatchi.
The company also noted that its pipeline momentum continues to accelerate in the second half of 2025, delivering multi-year and multi-million-dollar wins. Recent client acquisitions include framework agreements with Formula E and Coca-Cola for their Premier League partnership, as well as deals with the US Soccer Federation and the Harlem Globetrotters.
Prior to the acquisition, Dame Heather Rabbatts owned approximately 25% of WSG shares but does not maintain any ownership or contractual obligations with WSG following the transaction.
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