MySize shifts from sizing company to retail intelligence provider

Published 07/08/2025, 14:06
MySize shifts from sizing company to retail intelligence provider

AIRPORT CITY, Israel - MySize, Inc. (NASDAQ:MYSZ), an AI-powered retail solutions company with a current market capitalization of $3.72 million, announced a strategic pivot from being primarily a sizing company to becoming a comprehensive retail intelligence provider for the fashion industry, according to a shareholder update issued Thursday by founder and CEO Ronen Luzon. InvestingPro analysis suggests the stock is currently trading below its Fair Value, indicating potential upside opportunity.

The company has integrated three acquisitions - Naiz Fit, Orgad, and most recently Percentil - to create what it calls a "Retail Intelligence Engine" that helps fashion brands recommend correct sizing, analyze product performance, monetize overstock, and comply with regulations.

"We’re turning fragmented data into intelligent action," Luzon stated in the press release. The company reports it has accumulated user profiles, product measurements, purchase behaviors, and fit preferences that power its new LLM-based assistant tool for clients.

Despite ongoing investments in AI, integration, and automation, MySize claims to have maintained financial discipline with "runway through 2027" according to its current plans, though the CEO acknowledged that margins "remain negative today." The company maintains a healthy current ratio of 3.02, with InvestingPro data showing revenue of $6.75 million in the last twelve months. Subscribers to InvestingPro can access 11 additional key financial insights about MySize’s performance and outlook.

The company plans to publish its Q2 2025 financial statements this month with detailed updates on revenues and growth across each business unit.

MySize positions itself to address industry challenges including regulations, returns, resale, and relevance, though the stock has faced significant headwinds with a 71.9% decline year-to-date. The company’s statement contains forward-looking projections that involve significant risks and uncertainties, as noted in its cautionary disclaimer. For detailed analysis of MySize’s financial health and growth prospects, investors can access comprehensive metrics and expert insights through InvestingPro.

The information in this article is based on a company press release statement.

In other recent news, My Size Inc. has reported several significant developments. The company successfully launched a pilot program for NaizGPT, an AI-powered conversational assistant designed to enhance data analysis for retail teams. This new technology allows e-commerce professionals to interact with sizing and returns data using natural language, which has already shown strong user engagement. Additionally, My Size has appointed Borja Cembrero Saralegui as the new Chief Growth Officer. Saralegui, with his experience in scaling AI-powered sizing solutions, is expected to lead the company’s international expansion and explore merger and acquisition opportunities.

Moreover, My Size has acquired key assets of Percentil, a second-hand fashion marketplace, through its subsidiary New Percentil, S.L. This acquisition aims to reposition the platform to meet upcoming EU regulatory requirements and offer a premium re-commerce experience. As part of this acquisition, My Size has gained a central warehouse, an AI-powered pricing engine, and over 120,000 quality-vetted garments. These strategic moves are part of My Size’s broader strategy to build a profitable and sustainable circular fashion business.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.