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BOCA RATON - Celsius Holdings, Inc. (NASDAQ:CELH), the energy drink maker whose stock has surged over 130% year-to-date with a market capitalization of $15.8 billion, announced Thursday that Michael Del Pozzo has been appointed to its Board of Directors, effective August 28, 2025.
Del Pozzo, who currently serves as PepsiCo’s President of North America - Commercial and Customer, was nominated by PepsiCo to serve as one of its two board designees under an existing agreement between the companies.
The new board member brings nearly 25 years of consumer packaged goods and beverage industry experience to Celsius. Throughout his career at PepsiCo, Del Pozzo has held leadership positions across multiple divisions including Pepsi Beverages North America, Frito-Lay, and Quaker North America. He previously led PepsiCo’s Gatorade business unit, overseeing its $12 billion hydration portfolio.
"I am pleased to welcome Mike to our board of directors and look forward to benefiting from his expertise," said John Fieldly, Chairman and CEO of Celsius Holdings, in a press release statement.
Del Pozzo briefly served as President of The Hershey Company’s U.S. Confection business before assuming his current role at PepsiCo in January 2025. He is a graduate of Bowling Green State University.
Celsius Holdings, a functional beverage company with annual revenue of $1.67 billion and a robust 50.5% gross margin, owns energy drink brand CELSIUS, hydration brand CELSIUS HYDRATION, health and wellness brand Alani Nu, and Rockstar Energy. The company’s strong market position is reflected in its current valuation metrics, which InvestingPro analysis suggests is trading at premium multiples relative to peers.
In other recent news, Celsius Holdings has reported significant developments that are capturing investor attention. PepsiCo is increasing its stake in Celsius Holdings to 11% through a $585 million investment in convertible preferred stock. This deal includes Celsius acquiring PepsiCo’s Rockstar Energy brand in the U.S. and Canada, alongside transitioning Alani Nu to PepsiCo’s distribution network to enhance growth. Analysts have responded positively to these strategic moves, with TD Cowen, B.Riley, Truist Securities, and Stifel all raising their price targets for Celsius Holdings. TD Cowen increased its target to $72, citing the PepsiCo partnership as a growth accelerator. B.Riley set a new target of $75, highlighting the strategic control Celsius gains over its brand portfolio. Truist Securities raised its target to $65 following strong second-quarter earnings results, while Stifel increased its target to $56, noting the successful integration of Alani Nu and exceeding sales expectations. These developments reflect a robust outlook for Celsius Holdings, with analysts maintaining a Buy rating across the board.
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