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NEW YORK & TEL AVIV, Israel - Perion Network Ltd. (NASDAQ:TASE: PERI), a technology firm specializing in advertising solutions, has released its preliminary financial results for the first quarter ending March 31, 2025, showcasing a promising start to the year with expected revenues of around $88 million. The company also anticipates an adjusted EBITDA of approximately $1.5 million and a ratio of adjusted EBITDA to Contribution ex-TAC at about 4%.
These preliminary figures suggest a continuation of the momentum Perion has been building across its growth platforms, further buoyed by the initial positive reception of its Perion One strategy. CEO Tal Jacobson expressed that the Q1 performance exceeded their forecasts, underscoring the efficacy of their core growth engines and reinforcing their confidence in the Perion One strategy—a unified, AI-driven approach aimed at fostering long-term, sustainable growth. InvestingPro data reveals the company holds more cash than debt on its balance sheet, positioning it well for continued strategic investments.
The official financial results for Q1 2025 will be disclosed before market opening on May 13, 2025, followed by a conference call hosted by CEO Tal Jacobson and CFO Elad Tzubery at 8:30 a.m. ET on the same day. A replay of this call and a transcript will be made available within approximately 24 hours on the Perion website’s investor section. For investors seeking deeper insights, InvestingPro offers a comprehensive research report on PERI, along with 10+ additional ProTips and extensive financial metrics not covered in standard earnings releases.
Perion has clarified that the preliminary results are based on current management estimates and could be subject to adjustments once the company completes its financial closing procedures.
Perion’s business model focuses on enhancing marketing results for agencies, brands, and retailers through advanced technology across digital channels. The company’s Perion One platform aims to improve digital advertising effectiveness by providing adaptive solutions that connect data, creative content, and various channels.
In their financial reporting, Perion uses non-GAAP measures, such as Contribution ex-TAC and Adjusted EBITDA, to give a clearer picture of the company’s performance by excluding certain costs and expenditures that may not be indicative of their core business operations.
These preliminary financial results are based on a press release statement from Perion Network Ltd. and should be read in conjunction with the company’s future detailed financial statements, which will adhere to GAAP standards.
In other recent news, Perion Network Ltd. reported its fourth-quarter and full-year 2024 earnings, revealing an earnings per share (EPS) of $0.33, which exceeded analysts’ expectations of $0.30. Despite the positive EPS, the company faced challenges with revenue, reporting a full-year total of $498.3 million, marking a 33% decline from the previous year. The company set its 2025 revenue guidance between $400 million and $420 million, reflecting ongoing market challenges. In an effort to protect shareholder value, Perion announced the implementation of a shareholder rights plan designed to prevent undervalued acquisitions. This plan, effective immediately, aims to ensure shareholders receive fair compensation and is set to expire in April 2026. Additionally, Perion launched its new PerionOne platform, aimed at integrating advertising technologies to address a fragmented $700 billion industry. Analysts have noted these developments, with firms like Oppenheimer and Raymond James providing insights into the company’s strategic realignment and future growth prospects.
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