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NEW YORK & TEL AVIV - Perion Network Ltd. (NASDAQ:PERI), a technology firm specializing in advertising solutions, has reported a notable increase in user engagement following the deployment of its generative AI chatbot for Visit Savannah. The AI-enhanced advertising feature led to a 14% rise in user interactions, marking a significant stride in the realm of personalized digital advertising.
The advanced chatbot, integrated within Perion’s High Impact ad formats, is engineered to respond instantly to both preset and free-form user inquiries, offering a customized interactive experience. This initiative is part of Perion’s broader strategy, Perion One, which consolidates its brands and technologies into a cohesive AI-driven platform. The platform aims to tackle contemporary marketing challenges, with the chatbot being the latest innovation alongside SORT®, a privacy-focused targeting technology, and WAVE™, a dynamic audio ad technology. InvestingPro analysis shows the company is currently undervalued, with analysts projecting continued net income growth this year. For detailed insights and more exclusive tips, explore the comprehensive Pro Research Report available on InvestingPro.
Tal Jacobson, CEO of Perion, expressed that the unique integration of conversational AI within advertising formats allows brands to connect with consumers on a more profound level. Visit Savannah, the initial partner to leverage this technology, employed the chatbot to provide tailored information to tourists planning their visits, enhancing the overall ad campaign effectiveness.
Angela Westerfield, Chief Marketing Officer at Visit Savannah, acknowledged the chatbot’s role in elevating customer engagement, emphasizing the seamless interaction and accurate responses that align with the brand’s identity.
Perion’s announcement reflects its commitment to innovation in digital advertising, with the chatbot experience exemplifying the company’s leadership in the industry. The information is based on a press release statement, detailing the successful application of Perion’s generative AI chatbot in enhancing user engagement for Visit Savannah.
In other recent news, Perion Network Ltd. has reported preliminary financial results for the first quarter of 2025, anticipating revenues of approximately $88 million and an adjusted EBITDA of around $1.5 million. These figures suggest a strong start to the year, with the company attributing its performance to the success of its Perion One strategy. Additionally, Perion has implemented a shareholder rights plan designed to prevent undervalued acquisitions and ensure shareholders receive fair value for their investments. This plan aims to deter any entity from acquiring more than 13% of Perion’s shares without board approval.
In previous earnings results, Perion reported a Q4 2024 earnings per share of $0.33, surpassing the forecast of $0.30, although full-year revenue declined by 33% to $498.3 million. The company has set its 2025 revenue guidance between $400 million and $420 million, with an adjusted EBITDA target of $40 million to $42 million. Despite the revenue decline, Perion has focused on strategic innovations, including the launch of its PerionOne platform, which aims to integrate advertising technologies. Analysts from firms like Raymond James and Oppenheimer have shown interest in Perion’s strategic realignment and the potential impact of the PerionOne platform on future growth.
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