PetLab Co. scales to $200 million revenue with NetSuite support

LONDON - Pet wellness brand PetLab Co. has grown to over $200 million in annual revenue using Oracle NetSuite’s enterprise resource planning system from Oracle (ORCL), a prominent player in the software industry with annual revenue of $59 billion, according to a press release issued Tuesday. InvestingPro analysis shows Oracle’s stock has delivered an impressive 73% return over the past year.

The London-based company, which specializes in pet supplements, implemented NetSuite in 2021 to consolidate financial processes, manage inventory, and enable data-driven decision making across its operations in the US, Canada, and UK. According to InvestingPro, Oracle’s solutions have helped drive its nearly 10% revenue growth over the last twelve months, with 19 analysts recently revising their earnings expectations upward. Subscribers can access 18 additional ProTips and comprehensive analysis in the Pro Research Report.

Founded in 2018, PetLab Co. turned to NetSuite after outgrowing its previous accounting system, which struggled to handle multi-country operations and provided limited business performance visibility.

"NetSuite gives us a single source of truth for our finances, tight spend controls, and a solid foundation that has helped attract investment," said Tony Morreale, chief financial officer at PetLab Co.

The implementation has allowed the company’s finance team to complete month-end processes 80 percent faster while improving cash flow management and asset tracking. PetLab Co. also uses the system to process online sales, automate bank reconciliations, and connect with third-party logistics providers.

The pet supplement brand secured significant investment in 2025 to support further research and development and expand into brick-and-mortar retail channels. While Oracle’s stock currently trades above its Fair Value, the company maintains strong fundamentals with a healthy 70% gross profit margin and consistent dividend payments for 17 consecutive years.

PetLab Co. worked with NetSuite Solution Provider NoBlue on the implementation and ongoing system enhancements.

The company, which was inspired by co-founder Chris Masanto’s experience treating his dog for arthritis, focuses on developing science-backed pet health supplements.

In other recent news, Oracle has introduced several innovations and developments impacting its operations and customer offerings. The company launched NetSuite Subscription Metrics, a tool designed for subscription-based businesses to unify financial and operational performance data, providing insights through a single dashboard. Additionally, Oracle has rolled out new AI agents within Oracle Fusion Cloud Applications to enhance customer experience processes by automating workflows and analyzing data. Meanwhile, Chomps, a meat snack brand, has expanded its retail presence to 30,000 locations by leveraging Oracle NetSuite’s business management suite to streamline operations and support growth. In terms of analyst perspectives, Mizuho reiterated its Outperform rating for Oracle, maintaining a price target of $350.00. The firm views Oracle’s upcoming Financial Analyst Day as a potential catalyst to highlight the company’s long-term AI growth prospects. These developments underscore Oracle’s ongoing efforts to innovate and support its customer base while maintaining positive analyst sentiment.

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