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LONDON - Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE:WSM), a $24 billion market cap home furnishings retailer with annual revenues of $7.8 billion, announced Tuesday the launch of a dedicated website for customers in the United Kingdom, marking the brand’s first direct-to-consumer presence in the UK market. According to InvestingPro, the company maintains strong financial health with consistent dividend payments for 20 consecutive years.
The new website, potterybarn.co.uk, offers UK customers access to the brand’s furniture, bedding, décor, and accessories collections with local shipping and delivery options throughout the United Kingdom.
To celebrate the launch, Pottery Barn will open a pop-up shop during October inside the West Elm store on Tottenham Court Road in London. The temporary location will showcase a selection of the brand’s furniture, lighting, bedding, decorative accessories, and seasonal décor.
UK customers will also gain access to Pottery Barn’s Design Crew services, which provide free design consultations online, in-store, and in-home. The company will offer a trade program with special pricing for design professionals.
This expansion adds to Williams-Sonoma’s existing UK presence, which includes websites for Pottery Barn Kids and West Elm, along with two West Elm physical stores. The company also maintains retail partnerships with John Lewis, which will launch Pottery Barn products later this year, and with Fortnum & Mason.
"We’re excited to bring Pottery Barn’s timeless design and quality craftsmanship to the UK through a dedicated website that reflects our brand values," said Laura Alber, President and CEO of Williams-Sonoma, Inc.
The launch represents the latest step in Williams-Sonoma’s global expansion strategy for its portfolio of home furnishing brands, according to the company’s press release statement. With the stock showing a robust 30% return over the past year and currently trading above its Fair Value according to InvestingPro analysis, investors looking for detailed insights can access the comprehensive Pro Research Report, which provides deep-dive analysis of WSM and 1,400+ other top stocks.
In other recent news, Williams-Sonoma reported strong financial results for the second quarter of 2025, with net revenue reaching $1.84 billion. The company also achieved a nearly 20% increase in diluted earnings per share, rising to $2.00. In another development, Williams-Sonoma’s Board of Directors declared a quarterly cash dividend of $0.66 per share, payable on November 21, 2025, to stockholders recorded by October 17, 2025. Additionally, RBC Capital raised its price target for Williams-Sonoma to $213 from $212, maintaining an Outperform rating. RBC Capital highlighted the company’s third consecutive quarter of positive comparable sales growth, despite unchanged housing fundamentals. These recent developments reflect ongoing investor interest and confidence in Williams-Sonoma’s strategic initiatives and financial performance.
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