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On Thursday, UBS analyst Michael Briest upgraded Sage (SGE:LN) (OTC: SGGEF) stock from Sell to Neutral and set a new price target of GBP10.50. The adjustment comes as the market has begun to factor in a slower growth pace for the company, with its previously stated "Rule of 40" ambition now being heavily discounted by investors.
Briest noted that signs of price increases at Sage, which were driven by background inflation, are starting to moderate as the Consumer Price Index (CPI) eases. Additionally, the integration of Artificial Intelligence (AI) into the company's products is expected to add incremental value for customers, which Sage could potentially monetize.
The analyst anticipates that more details on how Sage might commercialize its AI capabilities will be revealed with the fiscal year 2024 results, scheduled for release on November 20. The use of AI is also seen as a tool for Sage to maintain a tight control over its costs.
Despite the upgrade, the competitive landscape remains challenging for Sage, which operates in both the entry-level accounting and mid-market Enterprise Resource Planning (ERP) sectors across various countries. It faces stiff competition from industry giants such as Intuit (NASDAQ:INTU), Xero, Microsoft (NASDAQ:MSFT), Oracle (NYSE:ORCL), and SAP.
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