ServiceNow and SENAI-SP launch AI skills training program in Brazil

SÃO PAULO - ServiceNow (NYSE:NOW), a prominent player in the software industry with a market capitalization of $184.73 billion and impressive gross profit margins of 78.52%, and SENAI-SP announced a statewide training and certification program aimed at equipping Brazilians with AI and digital workflow skills, according to a press release issued Thursday. According to InvestingPro, the company has demonstrated robust financial health with revenue reaching $12.06 billion.

The initiative, launching as part of ServiceNow University, will offer Portuguese-language courses featuring instructor-led training, practical labs, and real-world case studies. The program focuses on technical skills in AI, digital workflow automation, and low-code/no-code development. This expansion aligns with ServiceNow’s strong market position, reflected in its 21.12% revenue growth over the last twelve months.

The partnership aims to train hundreds of learners in 2025, contributing to ServiceNow University’s global target of upskilling 3 million people by 2027. The program aligns with Brazil’s National Digital Transformation Strategy and SENAI’s mission to strengthen industrial competitiveness.

SENAI-SP, which serves 1 million learners annually across 90 vocational training units in São Paulo state, will leverage its network to provide access to youth apprentices, jobseekers, and career-switchers.

"By integrating ServiceNow’s AI Platform into our training ecosystem, we are giving students a competitive edge aligned with Industry 4.0," said Emerson Costa Santos, Director of the SENAI-SP Information Technology Unit.

The initiative builds on a pilot program that achieved over 70% certification completion rate. The program is expected to be available later this year and may serve as a model for expansion across Latin America.

ServiceNow provides an AI platform for business transformation that connects people, processes, data, and devices. SENAI-SP is Latin America’s largest technical education institution, offering programs from initial vocational training to postgraduate education. For detailed analysis of ServiceNow’s financial performance and growth prospects, including 15+ additional ProTips and comprehensive metrics, visit InvestingPro, where you’ll find expert insights and in-depth research reports.

In other recent news, ServiceNow has reported strong second-quarter 2025 results, prompting Cantor Fitzgerald to reiterate an Overweight rating with a price target of $1,200. The company exceeded expectations for the quarter and has raised its guidance for the third quarter and full year of 2025. Despite a slightly conservative fourth-quarter subscription revenue guide, the firm’s performance was viewed positively by analysts. Additionally, ServiceNow is in advanced talks with Salesforce to invest $750 million each in Genesys Cloud Services, valuing the company at around $15 billion. This joint investment highlights a unique collaboration between competing enterprise software companies.

Furthermore, ServiceNow has announced a technology partnership with the DFL Deutsche Fußball Liga to enhance fan experiences for Bundesliga and Bundesliga 2. The partnership aims to improve automation and efficiency in business workflows. JMP Securities has also maintained its Market Outperform rating and a price target of $1,300 for ServiceNow, following a visit to the company’s headquarters and demonstrations of its AI products. These developments underscore ServiceNow’s strategic moves and strong market presence.

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