SharkNinja unveils new Ninja CRISPi PRO glass air fryer with XL capacity

NEEDHAM, Mass. - SharkNinja, Inc. (NYSE:SN), the $12.9 billion consumer appliance maker with impressive 23% revenue growth over the last twelve months, announced Wednesday the launch of its Ninja CRISPi PRO Countertop Glass Air Fryer, an upgraded version of its glass air frying system with expanded capacity and functionality. According to InvestingPro data, the company maintains excellent financial health with a "GREAT" overall score.

The new model features a 6-quart XL container capable of cooking whole chickens and meals for up to 10 people, while maintaining compatibility with the smaller 2.5-quart and 4-quart containers from the original system launched in 2024.

The CRISPi PRO adds two new cooking functions, bringing its total to six: Air Fry, Bake, Roast, Dehydrate, Max Crisp, and Re-Crisp. It also introduces precision digital temperature controls for more customized cooking settings.

According to the company’s press release, the air fryer uses non-toxic CleanCrisp glassware that is BPA-free and leak-resistant, allowing users to prep, cook, serve, store, and reheat food in the same container.

"The original Ninja CRISPi generated over 715 million impressions across social media since launch," said Elissa McGee, VP of Ninja Marketing, in the statement.

The Ninja CRISPi PRO is available in four color options: Cyberspace, Rose Quartz, Bone, and Ash Grey. It is priced at $279 and available now on Target.com, with availability on SharkNinja.com beginning October 21.

SharkNinja describes itself as the "#1 air fryer brand in the U.S." based on retail tracking data from Circana LLC for the 52 weeks ending January 4, 2025. The company’s market leadership is reflected in its stock performance, which analysts believe has room for growth. For detailed analysis and more insights, check out the comprehensive research report available on InvestingPro, which covers over 1,400 top US stocks.

In other recent news, SharkNinja has been the focus of several notable developments. Canaccord Genuity has maintained its Buy rating on SharkNinja, setting a price target of $136.00, as their research indicates strong demand for the company’s products. This comes ahead of the company’s anticipated third-quarter results in early November. Meanwhile, JPMorgan has added SharkNinja to its Analyst Focus List as a Growth Idea, maintaining an Overweight rating and suggesting the recent stock decline presents a buying opportunity for long-term investors despite short-term sales challenges.

Additionally, SharkNinja launched a new direct-to-consumer website, combining its Shark and Ninja brands into a single platform, offering enhanced navigation and integrated social content. In another strategic move, the company announced comedian Kevin Hart as a global brand ambassador, joining David Beckham. The partnership will feature a digital series showcasing SharkNinja products, developed in collaboration with Hart’s entertainment company, Hartbeat. These recent developments highlight SharkNinja’s efforts to strengthen its market position and brand visibility.

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