Sony unveils RX1R III compact camera with 61MP full-frame sensor

SAN DIEGO - Sony Electronics, a prominent player in the Household Durables industry with a market capitalization of $145 billion, announced Tuesday the release of its RX1R III premium compact camera, featuring a 61-megapixel full-frame sensor and AI-based autofocus capabilities. According to InvestingPro data, Sony maintains a robust financial health score of "GOOD," supporting its continued innovation in the premium camera market.

The third generation of Sony’s RX1R series combines a 35mm full-frame Exmor R CMOS image sensor with the company’s BIONZ XR image processing engine and a fixed ZEISS Sonnar T 35mm F2 lens.

The camera incorporates AI-processing technology found in Sony’s Alpha professional cameras, with up to 693 phase-detection autofocus points covering approximately 78% of the image area. The system can recognize and track subjects even when their faces aren’t visible.

Despite its fixed lens design, the RX1R III offers versatility through a Step Crop Shooting function that simulates focal lengths equivalent to 35mm, 50mm, and 70mm. When shooting in RAW format, users can adjust the focal length during post-production.

"The RX1R III combines Sony’s design savvy with the latest innovations in imaging technology," said Yang Cheng, Vice President of Imaging Solutions at Sony Electronics.

The camera features a magnesium alloy body with embedded dials and a Multi-Interface Shoe. It includes a 2.36-million-dot OLED electronic viewfinder and uses the NP-FW50 rechargeable battery, providing up to 300 still images per charge.

Sony is also releasing optional accessories including the TG-2 thumb grip ($299.99), LCS-RXL body case ($249.99), and LHP-1 lens hood ($199.99), available in August 2025.

The RX1R III will be available in July 2025 for $5,099.99 USD, according to the company’s press release statement. With Sony’s P/E ratio of 18.9 and strong returns over the last five years, the company appears fairly valued according to InvestingPro’s Fair Value model. Discover 8 more exclusive InvestingPro Tips and comprehensive financial analysis in Sony’s Pro Research Report, available along with 1,400+ other detailed company assessments.

Sony noted that its manufacturing facilities for imaging products operate on 100% renewable energy, aligning with the company’s "Road to Zero" environmental initiative. With annual revenue of $86.4 billion and consistent profitability over the last twelve months, Sony continues to demonstrate its commitment to both sustainable practices and financial performance. For deeper insights into Sony’s financial health and growth prospects, explore the full analysis available on InvestingPro.

In other recent news, Sony Electronics has announced several product launches and updates that have caught the attention of investors. The company introduced its new ECM-778 shotgun microphone and high-capacity CFexpress Type A memory cards, designed for professional use. These products are expected to be available in August 2025, with the microphone priced at approximately $1,199.99 and the memory cards priced at $584.99 and $949.99, respectively. Additionally, Sony expanded its Cinema Line with the FX2 cinema camera, set to be available in early August at a price of $2,699.99 for the body only.

In analyst updates, CFRA increased its price target for Sony to $30.00, maintaining a Buy rating while noting expected challenges and growth within various segments. Benchmark analysts also upheld a Buy rating with a JPY4,000 target, despite a 24% decline in revenue due to the upcoming spin-off of Sony’s Financial Services segment. However, excluding this segment, Sony’s operating income showed a 6% increase year-over-year. Bernstein analysts maintained an Outperform rating with a JPY4,600 target, emphasizing growth in Sony’s gaming, music, and anime divisions, and highlighting the company’s commitment to capital discipline and profitability. These developments suggest a continued confidence in Sony’s diverse business model and future growth potential.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.