Uber partners with FreshDirect for grocery delivery in NYC

Published 06/03/2025, 14:38
© Reuters.

NEW YORK - Uber Technologies, Inc. (NYSE: UBER), the $159.7 billion market cap transportation giant generating nearly $44 billion in annual revenue, has teamed up with FreshDirect to offer on-demand grocery delivery services in New York City through the Uber Eats platform. According to InvestingPro data, Uber has demonstrated strong operational execution with a healthy 33% gross profit margin in the last twelve months. This collaboration enables Uber customers to order FreshDirect’s wide array of fresh produce, meats, seafood, dairy, and pantry essentials directly from their app.

The service, which commenced today, allows New Yorkers to access FreshDirect’s offerings, renowned for their freshness and quality, with the convenience and speed of Uber’s delivery network. FreshDirect has established itself since 2002 as a leader in the online grocery sector, with a focus on fresh and locally sourced products. The partnership is designed to leverage Uber’s technological and logistical strengths to provide customers with faster delivery options. As a prominent player in the ground transportation industry, Uber has maintained impressive 18% year-over-year revenue growth, according to recent InvestingPro financial metrics.

Metin Hacioglu, Deputy CEO of FreshDirect, emphasized the value of the partnership, stating that it allows the company to deliver its high-quality products "faster and more conveniently than ever." Hashim Amin, Uber’s Head of Grocery & Retail in North America, expressed excitement over the partnership, highlighting the growing consumer demand for quick and reliable grocery delivery services.

The integration of FreshDirect into Uber Eats is part of Uber’s larger strategy to expand its grocery delivery services and offer consumers greater choice and flexibility in their shopping habits. Uber has been actively broadening its grocery and retail portfolio by partnering with various supermarkets and specialty stores.

To use the service, customers in New York City can simply open the Uber Eats app, navigate to the "Grocery" category, and search for FreshDirect. After selecting their items and preferred delivery time, they can track their order in real-time until it arrives at their doorstep. Uber One members can enjoy additional benefits such as $0 delivery fees on eligible orders.

This initiative represents a significant move for both companies, as they seek to adapt to the evolving needs of customers who value quality and convenience in their grocery shopping experience. The information for this article is based on a press release statement. Based on InvestingPro analysis, Uber currently trades near its Fair Value, with analysts setting price targets as high as $115. InvestingPro subscribers can access 12 additional key insights about Uber, along with comprehensive financial metrics and the detailed Pro Research Report available for over 1,400 US stocks.

In other recent news, Uber Technologies Inc. has reported several notable developments. Truist Securities has raised its price target for Uber to $92, citing robust performance in the company’s Mobility and Delivery segments. The firm maintains a Buy rating, reflecting confidence in Uber’s strategies and market position. Additionally, Uber has begun offering driverless rides in Austin in collaboration with Waymo, utilizing Waymo’s electric Jaguar vehicles. This move is part of Uber’s broader strategy to partner with autonomous vehicle manufacturers rather than developing its own self-driving technology.

BTIG analyst Jake Fuller has also reaffirmed a Buy rating on Uber with a $90 price target, following discussions with Uber’s leadership about their strategic approach to autonomous vehicles. Uber plans to invest in AV technology by acquiring minority stakes in software developers and fleet operators, as well as purchasing AV cars directly. Meanwhile, Uber’s CEO, Dara Khosrowshahi, has expressed support for President Donald Trump’s initiative to eliminate taxes on tips received by drivers. This initiative is part of a broader tax proposal that aims to benefit service workers, though research indicates that few taxpayers would significantly benefit from it. These recent developments highlight Uber’s ongoing efforts to innovate and adapt in the evolving transportation sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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