Vera Bradley and Anthropologie launch limited-edition holiday collection

Published 09/10/2025, 13:10
Vera Bradley and Anthropologie launch limited-edition holiday collection

FORT WAYNE, Ind. - Vera Bradley, Inc. (NASDAQ:VRA), currently valued at $57 million in market capitalization, has partnered with Anthropologie to release a limited-edition holiday collection featuring 39 products, according to a press release statement issued Thursday.

The collaboration combines Vera Bradley’s quilted designs with Anthropologie’s aesthetic and includes cosmetic cases, travel pouches, weekenders, duffels, and accessories. The collection introduces three new holiday-inspired patterns: Diamond Patchwork Somethin’ Sweet (exclusive to Vera Bradley online), Trellis Patchwork Mistletoe and Diamond Patchwork North Star (both Anthropologie exclusives).

Products in the collection range from $20 to $225 and are now available at 80 Anthropologie stores nationwide, with a curated selection offered on Vera Bradley’s website.

"The holidays are a time for joy, creativity, and connection," said Nikki Yoerg, Director of Brand Strategy of Vera Bradley Inc.

Jessica Irick Peek, General Merchandising Manager for Footwear and Accessories at Anthropologie, stated that the collaboration "has resulted in a collection that feels both nostalgic and fresh."

The collection is part of Vera Bradley’s broader 2025 winter offerings, which include holiday gifts and travel items in new seasonal patterns available at the company’s full-line stores and online. The company faces challenges, with revenue declining 22% in the last twelve months and its stock trading at just 0.41 times book value. InvestingPro analysis reveals 12 additional key insights about Vera Bradley’s financial health and market position.

Founded in 1982 and based in Fort Wayne, Indiana, Vera Bradley is known for its handbags, luggage and travel accessories. Anthropologie, founded in 1992, operates more than 200 stores globally and offers apparel, home décor and accessories. For detailed analysis of Vera Bradley’s financial performance and future prospects, access the comprehensive Pro Research Report available exclusively on InvestingPro.

In other recent news, Vera Bradley reported its financial results for the second quarter of fiscal year 2026, revealing a revenue shortfall. The company announced revenues of $70.9 million, which fell short of the expected $81.35 million, and reported a net loss of $0.02 per diluted share. In another development, Vera Bradley announced that Chief Marketing Officer Alison Hiatt will leave the company effective October 9. The company disclosed this departure and related severance arrangements in a press release filed with the Securities and Exchange Commission. Under a Release and Waiver Agreement, Ms. Hiatt will receive her base salary through her termination date, accrued benefits, reimbursement for unreimbursed business expenses, and up to 12 months of COBRA premium reimbursement, contingent on her obtaining coverage under another group health plan. These recent developments provide investors with insight into the company’s current financial performance and executive changes.

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