Wrap Technologies appoints new president and COO

Published 12/03/2025, 18:22
Wrap Technologies appoints new president and COO

NORTON, Va. - Wrap Technologies, Inc. (NASDAQ:WRAP), a small-cap public safety solutions company with a market value of $95 million and trailing twelve-month revenue of $4.2 million, has announced the promotion of Jared Novick to the role of President and Chief Operating Officer. According to InvestingPro analysis, the company currently operates with a moderate debt level but faces profitability challenges. The company anticipates that under Novick’s leadership, it will introduce a new range of efficiency-driven offerings for law enforcement and federal agencies.

This strategic move comes on the heels of Wrap’s recent relocation of its manufacturing headquarters to Virginia, a decision that was publicly praised by Governor Glenn Youngkin in November 2024. While the stock has seen a significant 30% gain over the past six months, InvestingPro data shows a recent pullback of 10% in the past week. The new location is expected to enhance the company’s efforts to secure U.S. Federal government contracts and drive expansion initiatives.

Novick’s promotion is part of Wrap’s broader strategy to deliver integrated technology solutions aimed at streamlining operations and reducing costs for public safety agencies. The company has also recently acquired W1 Global, LLC, which is known for its expertise in identifying inefficiencies within government agencies.

In addition to his new executive role, Novick has invested in the company, purchasing 275,000 shares of common stock and accompanying warrants through an investment partnership affiliated with him. Trading at a price-to-book ratio of 15x, the stock currently sits near its InvestingPro Fair Value estimate. This investment underscores his commitment to Wrap’s long-term vision and aligns with the company’s growth plans.

Novick brings to the table a wealth of experience from his previous roles in U.S. Intelligence Agencies and the Office of the Secretary of Defense. His background includes founding and exiting successful startups, one of which is now a billion-dollar cybersecurity firm. His expertise is expected to be instrumental in leading Wrap through its next phase of growth, with a focus on leveraging proven technologies in public safety.

Wrap’s current portfolio includes the BolaWrap® device, the Wrap Reality™ VR training simulator, and the Intrensic body-worn camera and evidence management system. The company is committed to enhancing public safety through innovative technology and expert training. Get access to additional insights and 6 more exclusive ProTips for WRAP by subscribing to InvestingPro.

The information in this article is based on a press release statement from Wrap Technologies, Inc.

In other recent news, Wrap Technologies has secured approximately $5.8 million in private funding, which will be used for working capital and to support the company’s go-to-market strategy for its products. The investment involves the sale of over 3.2 million shares of common stock and warrants, with the securities set to be registered for resale. Additionally, Wrap Technologies has completed the acquisition of W1 Global, a professional services and consulting firm, to enhance its Managed Safety and Response Connected Ecosystem and extend its international reach. This acquisition is expected to provide immediate revenue growth and synergies with Wrap’s existing business lines.

In terms of executive compensation, Wrap Technologies’ Compensation Committee has approved significant stock grants to CEO Scot Cohen and COO Jared Novick, each receiving 250,000 restricted stock units and options to purchase up to 500,000 shares. The company has also expanded its Equity Compensation Plan by 7.5 million shares, now totaling 16.5 million shares, following stockholder approval during the Annual Meeting. The meeting also saw the re-election of all five directors and the ratification of HTL International, LLC as the independent auditors for the fiscal year ending December 31, 2024. These developments reflect Wrap Technologies’ ongoing efforts to align executive incentives with shareholder interests and to enhance its service offerings in the public safety sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.