WSFS Bank appoints new COO for Consumer Banking

WILMINGTON, Del. - WSFS Bank, a subsidiary of WSFS Financial Corporation (NASDAQ:WSFS), has announced the appointment of Rebecca Seeman as the new Senior Vice President, Chief Operating Officer of Consumer Banking. The appointment comes as the bank, currently valued at $2.99 billion, shows strong market performance with an 8.37% return over the past week. Seeman, who brings nearly two decades of banking experience, will report to Shari Kruzinski, the Executive Vice President and Chief Consumer Banking Officer.

In her new role, Seeman is tasked with overseeing various strategic aspects of consumer banking, including sales enablement, product management and application strategy, consumer finance, and business insights. Her career spans roles in strategic planning, client and associate experience, and change management, most recently serving as Head of US Retail Change Management, Customer and Colleague Experience at TD Bank. According to InvestingPro, WSFS has maintained dividend payments for 28 consecutive years, demonstrating consistent financial stability.

Seeman’s appointment is part of WSFS Bank’s ongoing commitment to service, as underscored by Kruzinski, who praised her extensive experience and alignment with the company’s values. Seeman expressed her enthusiasm for joining WSFS, citing the organization’s dedication to service and community as key factors that align with her personal values.

WSFS Financial Corporation, the parent company of WSFS Bank, is a major financial services institution with $20.5 billion in assets and $89.6 billion in assets under management and administration as of March 31, 2025. Trading at attractive valuations with a P/E ratio of 11.75 and generating annual revenue of $987.71 million, the company operates 115 offices across several states and offers a range of financial services, from commercial and consumer banking to wealth management. InvestingPro analysis suggests the stock is currently undervalued, with analysts having revised earnings upward for the upcoming period. For deeper insights into WSFS’s valuation and growth potential, access the comprehensive Pro Research Report available on InvestingPro.

The information in this article is based on a press release statement from WSFS Bank.

In other recent news, WSFS Financial Corporation reported its first-quarter earnings for 2025, showcasing an earnings per share (EPS) of $1.13, which exceeded analysts’ expectations of $1.04. However, the company’s revenue slightly missed the forecast, coming in at $256.1 million compared to the anticipated $256.6 million. Despite the revenue miss, WSFS’s net interest margin expanded by 8 basis points to 3.88%, and core fee revenue increased by 6% year-over-year. Additionally, the firm has been recognized for its strong capital ratios and market share gains in Institutional Services. The company is targeting a CET1 ratio of 12% over the next two to three years and plans to update its full-year guidance in the second quarter. Analysts from firms like Stephens and Piper Sandler have raised inquiries regarding the company’s strategies to manage deposit beta and net interest margin amid macroeconomic pressures. WSFS has also announced a 13% increase in its quarterly dividend to $0.17 per share and an additional share repurchase authorization of 10% of its outstanding shares as of quarter-end.

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