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LONDON - Zinc Media Group plc (AIM:ZIN) announced Thursday the launch of Zinc Distribution, a new division aimed at enhancing revenue from its owned intellectual property and program sales.
The television, brand and audio production group said the new distribution arm will centralize the company’s content distribution activities, which previously had been placed with various distributors resulting in Zinc shows appearing in more than 150 territories.
Zinc Distribution will make its industry debut at MIPCOM in Cannes this October, where it will showcase titles from its catalog including "Terror at 30,000 Feet," "Police Interceptors," and "Stonehenge: The Lost Circle Revealed."
The company said the launch builds on its acquisition of Raw Cut last October, which came with an established in-house distribution operation. Raw Cut’s "Police Interceptors" has generated 300 hours of content sold across Europe and Australasia.
With 11 production labels creating hundreds of hours of new content annually, Zinc Media aims to strengthen relationships with existing distribution partners while developing new ones with broadcasters and digital platforms.
"The launch of Zinc Distribution marks the culmination of years of investment in content creation and distribution, enabling us to harness the power of our extensive back catalogue," said Mark Browning, CEO of Zinc Media Group, in the press release.
The company described distribution as a "core pillar" in its growth strategy, producing high-margin IP revenue streams through its back catalog. Zinc Distribution will focus on worldwide linear sales and digital opportunities both in the UK and globally.
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