- Lufthansa has launched its NFT-based based loyalty program, UpTrip, on Polygon.
- Passengers can tokenize flight experiences and collect trading cards.
- The company said it has registered over 20,000 users and issued more than 200,000 trading cards.
Global airline company Lufthansa Group has launched its NFT-based loyalty platform on Polygon to reward passengers for their trips and allow them to tokenize their experiences. Per the announcement, passengers can tokenize their experiences, collect trading cards, and unlock exclusive perks on the platform.
The Web3-powered platform, called Uptrip, has partnered with Lufthansa Innovation Hub, the digital innovation arm of Lufthansa, and Miles and More, the airline’s frequent flyer program. Through UpTrip, users get a renewed flight experience with unique rewards and perks. That includes business lounge vouchers, free miles, and exclusive benefits unlocks.
Notably, the company stated that travelers can scan their boarding passes and exchange them for trading cards on the platform. Similarly, the platform features various collections of experiences, which users can unlock to gain more rewards.
Per the announcement, users must connect their crypto wallets, such as Metamask, to the platform. That allows them to mint and transfer their Uptrip NFTs. Additionally, they can also trade and exchange these NFTs with other users on the platform.
Lufthansa earlier this year announced its plans to step into the Web3 ecosystem. Following the influx of other companies, the company said it was looking into how it could integrate Web3 technologies into its business. The loyalty platform is one of the recent acts of the company to test the Web3 waters.
Furthermore, the loyalty program is available on all the group’s airlines, including Lufthansa, Swiss International Airlines, and Austrian Airlines. Travelers on any of these flights can participate in the reward program and collect the trading cards.
So far, the company said it has over 20,000 users and issued over 200,000 trading cards. According to Kristian Weymar, an executive at the Lufthansa Innovation Hub, the UpTrip platform is an attempt to make Web3 more accessible to passengers. He added that even though the Web3 space is still in its infancy, it has gathered a lot of attention from its users.
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