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iPower Inc. (Nasdaq: IPW) (“iPower” or the “Company”), a technology-driven eCommerce and supply chain platform, today announced a major strategic shift approved by its Board of Directors. The Company intends to reposition itself as a crypto treasury and blockchain infrastructure services company, with an initial and central emphasis on building a Bitcoin treasury strategy as a foundational component of its future growth.
As part of this transformation, iPower intends to start accumulating Bitcoin as a treasury reserve asset, with the aim of creating a long-term store of value and serving as a key element in enhancing iPower’s financial resilience and strategic optionality.
“Our entry into Bitcoin represents a strategic allocation decision grounded in our long-term view of digital assets as a viable treasury component,” said Lawrence Tan, CEO of iPower. “We believe Bitcoin offers strong potential as a reserve asset, and this initial focus aligns with our goals of enhancing balance sheet resilience and positioning the Company in emerging financial ecosystems.”
Alongside its treasury initiative, iPower plans to expand into blockchain-related retail services, leveraging its operational expertise and infrastructure to deliver a range of consumer-facing offerings:
- Acting as a retailer of cloud mining power, enabling broader access to mining participation
- Serving as a distributor and retailer of home-use mining equipment, supporting retail and SMB miners
- Launching a new line of cold wallets and personal digital asset custody tools to support secure ownership
iPower plans to integrate these new services into its proprietary SuperSuite platform, which will continue to evolve to support both eCommerce and blockchain-aligned business solutions.
This strategic pivot reflects iPower’s broader goal of aligning its operations with future-facing technologies and market demand. While the Company will continue to support its existing operations during the transition, iPower’s primary focus will increasingly shift toward the digital asset economy, infrastructure enablement, and consumer access to blockchain-powered tools.
iPower expects to release additional updates regarding its treasury activities, new product offerings, and partnerships in the coming months.