Avatar Securities sells $585,089 in My Size stock

Avatar Securities, LLC, a significant shareholder of My Size, Inc. (NASDAQ:MYSZ), recently sold a substantial portion of its holdings in the company. According to a recent SEC filing, Avatar Securities disposed of 120,624 shares of common stock, generating a total of $585,089. The sales occurred on December 30, 2024, with prices ranging from $4.85 to $5.48 per share. The stock has since declined significantly to $1.76, though InvestingPro analysis suggests the company is currently undervalued, trading at just 0.5x book value.

Following these transactions, Avatar Securities retains ownership of 31,086 shares in My Size, Inc. The sales were executed directly by the firm, which is classified as a ten percent owner of the company. Despite recent market pressure, InvestingPro data reveals the company achieved impressive revenue growth of 44% in the last twelve months. Get access to 15+ additional ProTips and comprehensive financial metrics with InvestingPro.

In other recent news, MySize, Inc. reported a 23% year-over-year increase in revenue, anticipating an end-of-year total of $8.5 million. The company also projects a potential revenue of $15 million by the end of 2025. This growth is attributed to the market expansion of its e-commerce platform, Orgad, and the success of its AI-driven sizing solution, Naiz Fit.

In another development, the company’s CFO Or Kles has decided to step down from his position, effective March 31, 2025. The company has already started the search for a new CFO.

MySize also announced that it has raised $3 million from the exercise of outstanding warrants, intending to use these funds for strategic growth initiatives.

At the company’s annual meeting, shareholders voted in favor of all items on the agenda, including the ratification of the company’s independent public accountant for the upcoming fiscal year and the re-election of Ronen Luzon as a Class III director.

These recent developments highlight the company’s ongoing business activities and strategic planning.

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