Benioff Marc of Salesforce sells $553,162 in CRM stock

Published 25/09/2025, 21:32
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Salesforce (NYSE:CRM), a prominent player in the software industry with a market capitalization of $229 billion and an impressive gross profit margin of 77.65%, reported that Chair and CEO Benioff Marc sold 2,250 shares of common stock on September 24, 2025, for a total of $553,162. According to InvestingPro analysis, the company maintains a perfect Piotroski Score of 9, indicating strong financial health. The shares were sold in multiple transactions at prices ranging from $244.3377 to $248.2325.

On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375.

Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce. He also indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC, maintaining significant insider ownership in the company, which has demonstrated strong financial performance with substantial gross profit margins.

In other recent news, Salesforce has been the focus of multiple analyst ratings and strategic developments. The company reported second-quarter revenue and current remaining performance obligation growth that was approximately 1% ahead of estimates, while maintaining its fiscal year 2026 constant currency subscription revenue growth guidance at around 9%. Despite this, CFRA has adjusted its price target on Salesforce to $300 from $375, citing a valuation based on a price-to-earnings ratio that is a significant discount to historical averages. Meanwhile, TD Cowen has reiterated a Buy rating with a $335 price target, and BNP Paribas Exane maintains an Outperform rating with a $305 price target, highlighting Salesforce’s addition of 2,000 new paying customers.

JMP Securities also reaffirmed a Market Outperform rating with a $430 price target, following a presentation by Hubbl Technologies, a company within the Salesforce ecosystem. In related developments, Youxin Technology announced the acquisition of a 51% stake in Celnet Technology, China’s largest Salesforce partner, for approximately US$736,461. This acquisition is expected to involve additional equity and cash incentives tied to performance targets. These developments highlight ongoing interest and activity around Salesforce and its ecosystem.

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