Church & Dwight’s chief commercial officer sells $294,157 in stock

Carlen Hooker, Executive Vice President and Chief Commercial Officer of Church & Dwight Co Inc (NYSE:CHD), recently sold a significant portion of the company’s stock. According to a recent SEC filing, Hooker sold 3,000 shares of Church & Dwight’s common stock at an average price of $98.0525, totaling approximately $294,157. The sale took place on May 29, 2025.

In addition to the sale, Hooker also exercised stock options to acquire 3,000 shares at a price of $73.87 per share, totaling $221,610. Following these transactions, Hooker now holds 262 shares of Church & Dwight directly.

These transactions are part of Hooker’s ongoing management of his holdings in the company, and such filings offer insight into insider activity, which can be a valuable indicator for investors.

In other recent news, Church & Dwight Co. Inc. has made headlines with its acquisition of Touchland, a prominent hand sanitizer brand. The deal, valued at $700 million with a potential $180 million earn-out, is expected to close in the second quarter. This acquisition is projected to be neutral to the company’s 2025 earnings per share due to associated costs but is anticipated to contribute to cash earnings by 2026. Touchland’s recent sales of $130 million and a strong EBITDA margin highlight its potential to enhance Church & Dwight’s portfolio.

Analysts have responded to this development with mixed views. Goldman Sachs maintained a Buy rating with a $108 price target, expressing optimism about the strategic benefits and growth opportunities the acquisition presents. Conversely, TD Cowen downgraded the stock from Buy to Hold, reducing the price target to $100, citing revised growth expectations for 2025. Jefferies adjusted its price target to $106 while maintaining a Hold rating, noting the acquisition’s alignment with Church & Dwight’s strategy to attract younger demographics.

Church & Dwight’s management remains focused on leveraging its capabilities to expand Touchland’s reach, particularly in international markets. Despite challenges such as tariffs and a volatile consumer environment, the company continues to pursue growth through innovation and a diverse product portfolio. Analysts and investors will be closely monitoring the integration of Touchland and its impact on Church & Dwight’s financial outlook.

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