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GOLETA, Calif.—David Powers, a director at Deckers Outdoor Corp (NYSE:DECK), recently sold a significant portion of his holdings in the company. According to a filing with the Securities and Exchange Commission, Powers sold a total of 25,000 shares of Deckers Outdoor common stock on February 28, 2025. The timing of the sale coincides with the stock trading near its 52-week low of $131.39, having declined over 32% year-to-date according to InvestingPro data. The transactions occurred at prices ranging from $137.66 to $139.38 per share, resulting in a total sale value of approximately $3.47 million.
Following the sale, Powers retains ownership of 241,777 shares in the company. The transactions were conducted in multiple trades, with the stock prices varying within the specified range. Deckers Outdoor, headquartered in Goleta, California, is known for its popular footwear brands, including UGG and Teva.
In other recent news, Deckers Outdoor Corporation reported impressive financial results for the third quarter of fiscal year 2025, exceeding market expectations. The company achieved earnings per share of $3.00, surpassing the forecasted $2.46, and reported revenue of $1.83 billion, which was higher than the anticipated $1.7 billion. This performance marked a 17% year-over-year increase in revenue, driven by strong demand for the HOKA and UGG brands. Additionally, Deckers raised its full-year revenue guidance to over $4.9 billion, signaling confidence in continued growth.
In terms of analyst activity, Citi maintained a Buy rating on Deckers, setting a price target of $215.00. During a discussion with Deckers’ CFO, optimism was expressed about the demand for HOKA and UGG brands, despite some short-term variability in HOKA’s wholesale growth. The management indicated that these fluctuations are part of a strategy to foster sustainable growth.
Furthermore, Deckers’ management highlighted the strategic planning and market positioning that contribute to the company’s strong performance. They acknowledged potential short-term fluctuations but expressed confidence in the overall positive trajectory. The company continues to focus on expanding its direct-to-consumer and international presence, with upcoming product launches for the HOKA brand expected to drive further growth.
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