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Scott D. Cook, founder and director of Intuit Inc. (NASDAQ:INTU), has recently sold a significant portion of his holdings in the company. According to an SEC filing, Cook sold shares totaling $48.1 million on June 9, 2025. The sales were executed at prices ranging from $763.209 to $771.93 per share. The transaction comes as Intuit trades near its 52-week high of $773.45, with the stock showing impressive momentum and maintaining a market capitalization of $212.6 billion.
The transactions were carried out by the Scott D. Cook and Helen Signe Ostby Family Trust under a Rule 10b5-1 trading plan, which was previously adopted on December 26, 2023. Following these sales, Cook holds 6,000,679 shares indirectly through various trusts. According to InvestingPro analysis, Intuit demonstrates strong financial health with an impressive gross profit margin of 80.26% and has received upward earnings revisions from 20 analysts for the upcoming period. For detailed insights and more exclusive metrics, investors can access Intuit’s comprehensive Pro Research Report, available to InvestingPro subscribers.
These transactions reflect Cook’s ongoing management of his equity in Intuit, a leading financial software company based in Mountain View, California. The company has demonstrated robust performance, with a 35.22% total return over the past year.
In other recent news, Intuit has reported a strong fiscal third-quarter performance, with total revenue reaching $7.8 billion, a 15% increase year-over-year, surpassing the expected $7.56 billion. Earnings per share also exceeded forecasts, coming in at $11.65 compared to the anticipated $10.93. Following these results, Evercore ISI raised its price target for Intuit to $785, maintaining an Outperform rating. Stifel analysts have reiterated their Buy rating with an $850 price target, emphasizing Intuit’s strategic pricing initiatives and potential revenue growth from price hikes in QuickBooks products.
Mizuho (NYSE:MFG) Securities also expressed confidence in Intuit, raising its price target to $875 and maintaining an Outperform rating, driven by positive projections for Intuit’s QuickBooks segment. Mizuho anticipates a compound annual growth rate of 22% for Intuit’s online ecosystem revenue from fiscal year 2026 to 2028. This optimism is partly due to Intuit’s pricing strategies and the potential monetization of AI technologies. Meanwhile, Stifel analysts highlighted Intuit’s ability to sustain low-teens revenue growth in the near term, despite challenges faced by MailChimp.
The analysts noted that Intuit’s core growth drivers, such as payment volume and pricing, along with new initiatives like integrating Credit Karma with TurboTax, are expected to mitigate any headwinds. Intuit’s management remains confident in their pricing strategy, which has shown low customer turnover following previous price increases. These developments suggest that Intuit’s customer base continues to see value in its services, despite rising costs.
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