JFrog CEO Shlomi Ben Haim sells $721k in shares

Jfrog Ltd NASDAQ:FROG Chief Executive Officer Shlomi Ben Haim sold 15,000 shares of the company’s ordinary shares on October 7, 2025, according to a new SEC filing. The software company, currently valued at $5.58 billion, has seen its stock surge 70% over the past year, with InvestingPro analysis indicating the shares are trading near their Fair Value. The sales were executed in two transactions at prices ranging from $48.05 to $48.86, netting a total of $721216.

The first sale involved 14,424 shares at a weighted average price of $48.05. The second sale consisted of 576 shares at a price of $48.86.

Following these transactions, Ben Haim directly owns 4,884,152 shares of Jfrog Ltd .

The sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 3, 2025.

In other recent news, JFrog has seen a series of positive developments. Cantor Fitzgerald raised its price target for JFrog to $60, emphasizing the company’s strategic positioning as a secure and automated trust platform amid the growing overlap between software and model delivery. Similarly, KeyBanc increased its price target to $57, highlighting JFrog’s licensing model and consumption-based pricing as protective against potential limitations in developer headcount growth. Canaccord Genuity also raised its price target to $55, citing JFrog’s durable growth outlook and expanding margins as key factors. Stifel maintained its Buy rating with a $53 price target, noting JFrog’s integration of generative AI into its platform, which enhances its capabilities for secure implementation of AI. Additionally, JFrog announced that Sigal Zarmi, a former CIO at several major companies, will join its Board of Directors starting November 1, 2025. These recent developments reflect a strong confidence in JFrog’s future growth and strategic direction from multiple analyst firms.

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