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Shareholder George Patrick Lambeth of LQR House Inc (EXCHANGE:YHC) sold 180,000 shares of common stock on July 17, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold at a price of $3.0351, for a total transaction value of $546,318. The sale comes amid significant price volatility, with the stock dropping 48% in the past week to $2.03. According to InvestingPro analysis, the company appears undervalued at current levels.
Following the transaction, Lambeth directly owns 0 shares of the company. The micro-cap stock, currently valued at $2.53 million, trades at just 0.35 times book value. InvestingPro subscribers have access to 15 additional key insights about LQR House’s financial health and market position.
In other recent news, LQR House Inc. has announced a strategic shift to integrate cryptocurrency and blockchain technology into its business model. The company plans to allocate part of its treasury to Bitcoin and is exploring investments in mining infrastructure through partnerships with Bitmain and Polaris (NYSE:PII) Capital. This move follows interest from Robert Leshner, a decentralized finance figure, who has acquired a stake in LQR House. In another development, LQR House is facing a lawsuit filed by Kingbird Ventures, LLC, which seeks to freeze the company’s assets and appoint a receiver. The lawsuit alleges breach of fiduciary duties and other claims against the company and its board. LQR House has stated it plans to defend itself, citing numerous factual inaccuracies in the complaint. Additionally, the company received a third purchase order for SWOL Tequila from Ontario-based Of The Earth Distribution Corp. This order includes a new 9-bottle case format aimed at increasing visibility in the Canadian market.
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