Salesforce CEO Benioff sells $613k in CRM stock

Salesforce (NASDAQ:NYSE:CRM), the $260 billion market cap software giant with impressive 77% gross profit margins, saw Chair and CEO Marc Benioff sell a total of 2250 shares of common stock on July 1, 2025, for approximately $613,072. The sales occurred in multiple transactions with prices ranging from $271.5524 to $273.3358. According to InvestingPro analysis, the stock currently trades slightly below its Fair Value.

The transactions were executed automatically under a Rule 10b5-1 trading plan adopted on January 9, 2025.

On the same date, Benioff exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375.

Additionally, on June 30, 2025, Benioff transferred 505,000 shares of common stock, valued at $0, held by Marc Benioff Fund LLC to a trust for the benefit of his beneficiaries.

Following these transactions, Benioff directly owns 11,862,457 shares of Salesforce common stock and indirectly owns 10,107,000 shares through the Marc Benioff Fund LLC and a trust.

In other recent news, Salesforce has announced the launch of Agentforce 3, a significant update to its digital labor platform, featuring a new Command Center for monitoring AI agents. This update has reportedly led to improvements such as a 15% reduction in average customer case handle time and the autonomous resolution of 70% of administrative chat engagements during peak periods. Additionally, Salesforce has introduced simplified pricing for its AI solutions, which includes a 6% average price increase across several core product editions. Cantor Fitzgerald maintained its Overweight rating and a $325 price target for Salesforce, noting that the new pricing structures could drive broader AI adoption among customers. Meanwhile, Truist Securities reiterated its buy rating with a $400 price target, citing positive feedback from customers and the potential for growth in Salesforce’s Marketing & Commerce Cloud segment. Citizens JMP also reiterated its Market Outperform rating and a $430 price target, following CEO Marc Benioff’s comments on AI’s role in handling up to 50% of work at Salesforce. The firm’s analysis highlighted strong returns on investment for Salesforce’s AI applications. These developments underscore Salesforce’s ongoing focus on expanding its AI capabilities and enhancing its product offerings for customers.

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