Servicenow: Chairman McDermott sells $5.3m in stock

William R. McDermott, Chairman and CEO of ServiceNow, Inc. (NYSE:NOW), sold 5,706 shares of common stock on August 28, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales were executed at prices ranging from $900.003 to $933.353, resulting in a total transaction value of $5,339,368. ServiceNow, with a market capitalization of $190.39 billion and impressive gross profit margins of 78.5%, maintains a GOOD financial health score according to InvestingPro analysis.

Following the reported transactions, McDermott directly owns 6,614 shares of ServiceNow common stock. He also indirectly owns 4,881 shares held in trust.

The sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on February 27, 2025.

In other recent news, ServiceNow has seen significant developments across various fronts. Stifel has reiterated its Buy rating for ServiceNow, maintaining a price target of $1,200, due to an observed uptick in the company’s federal business performance this quarter. This improvement comes after a noted decline in the previous quarter. Meanwhile, JMP Securities has also maintained its Market Outperform rating and a $1,300 price target following a visit to ServiceNow’s headquarters, where analysts reviewed the company’s AI products.

In addition to these financial assessments, ServiceNow has announced a partnership with SENAI-SP to launch an AI skills training program in Brazil. This initiative is part of ServiceNow University and aims to provide training in AI, digital workflow automation, and low-code/no-code development. Furthermore, ServiceNow has entered into a partnership with the DFL Deutsche Fußball Liga, becoming the Official Workflow Partner for Germany’s top football leagues. This partnership is set to enhance business workflows and interactions within the Bundesliga. These recent developments highlight ServiceNow’s strategic initiatives and partnerships aimed at expanding its influence and capabilities.

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