Unity Software’s chief accounting officer sells $29k in stock

Published 17/10/2025, 18:36
Unity Software’s chief accounting officer sells $29k in stock

Unity Software (NYSE:U), the $14.7 billion game development platform company, saw its Chief Accounting Officer Mark Barrysmith sell 802 shares of common stock on October 16, 2025, at a price of $36.22, for a total transaction value of $29048. According to InvestingPro, Unity’s stock has shown significant volatility and delivered a 63% return over the past year. Following the transaction, Barrysmith directly owns 452986 shares of Unity Software.

The sale was executed under a Rule 10b5-1 trading plan adopted on September 12, 2024.

In other recent news, Unity Software has been the focus of several developments. Goldman Sachs initiated coverage on Unity Software with a Neutral rating, maintaining a price target of $38.00. This comes after a previous target of $32.50, indicating a slight upward adjustment. Unity also announced the appointment of Chris Feo as Senior Vice President of Sales and Partnerships, Programmatic, to spearhead growth in their Audience Hub offering. Additionally, Unity has formed an AI council to enhance innovation, with industry experts Jia Li and Julian Togelius as initial members. Meanwhile, Unity’s shares faced pressure after Meta Platforms announced its decision to replace Unity’s runtime engine with its own for app development. This move by Meta was revealed during their Connect event, which also featured the launch of new smart glasses. These recent developments highlight Unity’s ongoing strategic initiatives and challenges in the market.

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