Greenlane Holdings appoints Vanessa Guzman-Clark as new chief financial officer

Greenlane Holdings, Inc. (NASDAQ:GNLN) announced the departure of its Chief Financial Officer and Chief Legal Officer, Lana Reeve, and the appointment of Vanessa Guzman-Clark as the new Chief Financial Officer, both effective August 29, 2025. The company stated that Reeve’s departure was not due to any disagreement regarding company operations, policies, or practices.

Guzman-Clark, a certified public accountant with more than 20 years of finance experience, has held senior roles in public and private companies. Prior to joining Greenlane Holdings, she served as Chief Financial Officer at Digital Media Solutions, Inc. from April 2023 to April 2025, and as Corporate Controller at the same company from December 2021 to April 2023. She was also previously the Chief Financial Officer at Legacy Education Alliance, Inc. from January 2019 to November 2021. Earlier in her career, Guzman-Clark worked in audit at PricewaterhouseCoopers and held senior finance positions in industries including financial services, education, nonprofit, and consumer products. She joins at a crucial time when the company maintains a healthy current ratio of 2.38 and holds more cash than debt on its balance sheet, according to InvestingPro analysis.

Greenlane Holdings entered into an employment agreement with Guzman-Clark on September 2, 2025. The agreement provides for a base salary of $250,000 per year, an annual bonus opportunity equal to 50% of the base salary, participation in company benefit plans, and standard severance protections.

The company also noted that there are no family relationships between Guzman-Clark and any director or executive officer of Greenlane Holdings, and there are no transactions with her requiring disclosure under Item 404(a) of Regulation S-K.

This information is based on a statement from a recent SEC filing.

In other recent news, Greenlane Holdings announced it will implement a one-for-750 reverse stock split of its Class A common stock. This move is intended to help the company comply with Nasdaq’s minimum bid price requirement. Additionally, Greenlane has appointed Mike Hinson as Executive Vice President of Sales. In this role, Hinson will focus on revenue optimization, sales strategies, and business development. The company has also selected JointCommerce as its B2C e-commerce digital marketing platform, initially deploying it on its vapor.com website. Greenlane plans to expand the use of JointCommerce’s platform to other properties, aiming to enhance its digital marketing for cannabis brands and wellness products. These developments highlight Greenlane’s efforts to strengthen its market position and operational strategies.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.