Adobe launches AI Foundry to build custom generative AI models for businesses

Investing.com -- Adobe announced on Monday its new Adobe AI Foundry product, a service designed to help companies develop bespoke generative AI models built on their own intellectual property. 

The initiative aims to give enterprises greater control over content creation and accelerate the production of on-brand media across image, video, audio, vector, and 3D formats.

The company said the models are developed on top of Adobe Firefly, the company’s suite of generative AI models, ensuring outputs are “pixel-perfect, brand-protected and ready for external use.” 

Its AI Foundry product is expected to enable businesses to work directly with Adobe and "create tailored generative AI models that are unique to their brand.” Furthermore, Adobe expects it to represent a new revenue growth stream and evolution in its AI monetization.

“AI Foundry unites years of Adobe innovation and expertise, spanning our generative AI models and modalities, to help businesses solve today’s most complex content and media production challenges,” said Hannah Elsakr, vice president of GenAI New Business Ventures at Adobe. 

She added that the bespoke models provide “a secure creative foundation that enables companies to scale on-brand content and stay competitive in the attention economy.”

The firm believes its AI Foundry service will allow companies to move from AI experimentation to value realization, with each project supported by a team of Adobe experts, including applied AI scientists and engineers, who co-develop tailored models and use cases.

Among its early partners, Walt Disney Imagineering is said to be working with Adobe AI Foundry to boost customer engagement. In addition, Home Depot is reportedly already using the AI-powered consultancy to help scale on-brand content production and create new customer experiences. 

Molly Battin, senior vice president and chief marketing officer at The Home Depot , said: “We are always exploring innovative ways to enhance our customer experience and streamline our creative workflows. 

“Adobe’s Foundry Services represent an exciting step forward in embracing cutting-edge technologies to deepen customer engagement and deliver impactful content across our digital channels.”

Adobe said the Foundry team will also integrate members of Invoke, a generative media firm, to strengthen its AI-powered creative production capabilities.