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Investing.com -- German skincare giant Beiersdorf said on Thursday it has cut full-year sales growth forecast after reporting weaker-than-expected third-quarter results, as its flagship Nivea brand continues to face challenges.
The company reported organic sales growth of 1.7% for the third quarter, below analyst consensus of 2.1%, with its consumer division growing 2.1% while the tesa adhesives business remained flat.
Beiersdorf has lowered its full-year organic sales growth guidance for the consumer division to 2.5% from a previous range of 3-4%, citing a "further deceleration of the skincare market in the third quarter of 2025, especially in emerging markets."
The company maintained its EBIT margin guidance of a 20 basis point year-over-year improvement.
The Nivea brand, which has been central to Beiersdorf’s portfolio, posted a 0.4% organic sales decline in the quarter, with particular weakness in Eastern Europe. While September showed improvement with 7.8% growth due to innovation rollouts, this highlighted significant struggles in July and August when core sales appeared to decline by over 4.5%.
In response to these challenges, Beiersdorf is implementing a strategic reset for Nivea, broadening its focus beyond face and body categories to revive performance in areas like deodorants. The company emphasized that "NIVEA remains committed to its role as a value-for-money brand with accessible pricing," suggesting potential price adjustments may be coming in 2026.
Other brands in the portfolio showed mixed results. Luxury skincare line La Prairie achieved 1.6% organic growth, supported by 3% growth in China, while the Derma category outperformed with 12.4% organic growth driven by strong performance in North America.
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