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Investing.com -- Jerry Greenfield, co-founder of Ben & Jerry’s, has reportedly resigned from the ice cream company, stating he could no longer "in good conscience" remain with a business that had been "silenced" by parent company Unilever.
In a letter reported by the Financial Times, Greenfield cited the erosion of the brand’s independence as the primary reason for his departure, despite a merger agreement that was designed to protect the company’s social mission.
"That independence existed in no small part because of the unique merger agreement" that he and fellow co-founder Ben Cohen had negotiated, Greenfield wrote in his letter.
He expressed deep disappointment about the current situation, adding: "It’s profoundly disappointing to come to the conclusion that that independence, the very basis of our sale to Unilever, is gone."
The resignation marks a significant moment in the relationship between the socially conscious ice cream brand and Unilever, which acquired Ben & Jerry’s while supposedly maintaining provisions for the brand’s independent social advocacy.
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