LAS VEGAS – Black Rifle Coffee Company (NYSE: BRCC), a rapidly growing premium coffee firm with a focus on supporting military veterans, has become the official coffee sponsor of the Ultimate Fighting Championship (UFC) in the United States. Announced today, the multi-year marketing partnership will integrate BRCC's brand into UFC's major U.S. events, including on-site branding, broadcast features, and digital and social content.
UFC CEO Dana White expressed respect for BRCC's business approach and commitment to serving those who have served the country, aligning with UFC's values of supporting veterans. Mat Best, Co-Founder of BRCC, echoed the sentiment, highlighting the partnership's potential to create memorable experiences for fans and support for service members.
As part of the sponsorship, BRCC will be prominently featured in the UFC Octagon at all U.S. Pay-Per-View events and in broadcast segments during select Pay-Per-Views. Additionally, a unique collaboration will introduce the Black Rifle Coffee Crowd Meter at UFC arena shows in the U.S., measuring crowd noise levels and sharing the results on UFC's social media platforms.
The partnership will also see UFC and BRCC work together on original content for UFC's digital and social channels, which have a global reach of over 259 million users. An annual Brand Ambassador fund will bring the partnership to life through UFC athlete appearances and creative campaigns.
This news is based on a press release statement from Black Rifle Coffee Company.
InvestingPro Insights
Black Rifle Coffee Company's (NYSE: BRCC) recent announcement of becoming the official coffee sponsor of the Ultimate Fighting Championship (UFC) in the United States marks a significant milestone in the company's marketing strategy. As BRCC aims to leverage UFC's extensive audience, it's essential for potential investors and current shareholders to understand the financial health and market sentiment towards BRCC.
InvestingPro data indicates that BRCC has experienced a substantial revenue growth of 32.21% in the last twelve months as of Q3 2023, with a quarterly revenue growth of 33.17% for Q3 2023. This growth trajectory suggests that BRCC's brand and products continue to gain traction in the market, which could be further amplified by the exposure from the UFC partnership.
However, the company's P/E ratio stands at -13.41, and it has adjusted to -15.3 in the last twelve months as of Q3 2023, reflecting that BRCC is currently not profitable. This aligns with one of the InvestingPro Tips, which states that analysts do not anticipate the company will be profitable this year. Additionally, BRCC's Price / Book ratio is reported at a high 42.64, which might raise concerns about the company's valuation compared to its book value.
On the positive side, another InvestingPro Tip notes that BRCC's liquid assets exceed its short-term obligations, indicating a solid financial position for handling its immediate liabilities. Moreover, the company has managed a strong return over the last three months, with a price total return of 32.52%, showcasing investor confidence and a potential rebound in the stock's performance.
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