Chewy’s Instagram followers surge after Super Bowl promo

Published 18/02/2025, 21:14
© Reuters.

Investing.com -- Last week, Chewy (NYSE:CHWY) experienced a significant increase in followers on its Instagram account, according to traders at Mizuho (NYSE:MFG). This surge was reportedly due to a promotional campaign related to Super Bowl Sunday, which resulted in a gain of 28,000 followers week-over-week. In comparison, the pet product retailer typically sees weekly follower gains of 1,000 to 2,000.

This boost in social media engagement is seen as a result of Chewy’s increased marketing efforts. The company anticipates that the rise in followers will contribute to an increase in its active customer count throughout the year.

Shares of Chewy are up 0.7% Tuesday and up 12.5% year-to-date

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