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Investing.com -- Designer Brands Inc (NYSE:DBI) stock rose 3.1% Wednesday after the parent company of DSW announced a new partnership with Uber Technologies (NYSE:UBER) to offer its footwear and accessories through the Uber Eats platform.
The collaboration makes nearly 500 DSW stores available on Uber Eats across the contiguous United States, allowing customers to browse and order shoes and accessories for on-demand or scheduled delivery. The service launches today, enabling shoppers to access DSW’s selection of brands including Steve Madden, Adidas, Blundstone, and Goodr directly through the Uber Eats app.
The partnership expands Uber Eats’ retail offerings beyond food delivery, positioning the platform as a broader lifestyle and convenience service. Customers can now have shoes and accessories delivered in as little as an hour, with Uber One members enjoying benefits such as zero delivery fees on eligible orders.
"Style emergencies are real—and with DSW on Uber Eats, we’re making it easier than ever to look and feel your best, fast," said Hashim Amin, Head of Retail for North America at Uber. "Whether you forgot your shoes for a weekend getaway or just spotted the perfect pair for a night out, DSW and Uber Eats have you covered."
The move represents Designer Brands’ effort to reach customers through new digital channels as retailers continue adapting to changing consumer shopping habits that emphasize convenience and speed. For Uber, the partnership furthers its strategy of diversifying beyond ride-sharing and food delivery into retail categories including fashion, beauty, and personal care items.
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