Exclusive: Alpha Modus files lawsuit against Lowe’s over AI retail patents

Investing.com -- Alpha Modus (NASDAQ:AMOD), a technology provider specializing in AI-driven retail solutions, has filed a patent infringement lawsuit against Lowe’s Companies (NYSE:LOW), Investing.com has learned.

The complaint, filed on October 8, 2025, in the U.S. District Court for the Eastern District of Texas, Marshall Division, alleges that the home improvement retailer is infringing upon a suite of patented technologies focused on in-store consumer analytics and engagement.

The lawsuit asserts infringement of six U.S. patents, with the accused products including Lowe’s “upgraded, harmonized” network of in-store cameras and associated analytics servers, its “Dwell” computer vision initiative, the Store Digital Twin ecosystem, and the Mylow Companion associate AI application, among others.

Alpha Modus alleges that Lowe’s products are in violation of its patents, which typically cover methods related to monitoring real-time shopper behavior, optimizing store layouts, and delivering targeted, personalized advertising at the point of sale.

Alpha Modus, which trades publicly on the NASDAQ, is known for its aggressive intellectual property enforcement strategy within the retail sector. 

This latest filing follows previous legal actions the company has taken against other major U.S. retailers, including Kroger and Walgreens, both of which were settled. 

On previous occasions, Alpha Modus CEO William Alessi has told Investing.com that they have “demonstrated through prior settlements, licensing deals, and business collaborations that our portfolio has real enforceability, and licensing is the natural outcome of that.”

However, while the firm is open to business resolutions, Alessi has also previously remarked that they are “also fully prepared to pursue our claims in court to ensure that companies commercializing technology covered by our patents do so on fair and lawful terms.”