Kohl’s stock soars as Reddit-fueled short squeeze drives massive rally

Published 22/07/2025, 14:42
© Reuters.

Investing.com -- Kohl’s (NYSE: NYSE:KSS) stock soared as much as 90% Tuesday morning on massive trading volume as a surge in Reddit interest triggered a short squeeze in the heavily shorted retailer.

The dramatic rally comes as Kohl’s faced significant short interest of approximately 53 million shares, representing about 49% of its 112 million share float, according to recent data. This high level of short interest made the stock vulnerable to a coordinated buying effort, similar to previous Reddit-driven rallies in heavily shorted stocks.

Wall Street analysts have maintained largely negative or neutral stances on Kohl’s. Goldman Sachs recently raised its price target on the stock from $5 to $7, citing "reacceleration in top line growth and cleaner inventories." However, this target remains well below Monday’s closing price of $9.58, highlighting the disconnect between the current rally and fundamental analyst valuations.

The short squeeze phenomenon extended beyond Kohl’s, with Children’s Place (NASDAQ:PLCE) also gaining 19% on Tuesday. Children’s Place similarly carries a high short interest of 50%.

After the market open, Kohl’s shares had retreated somewhat from their morning highs but remained up approximately 63% for the session, reflecting the continued momentum of the short squeeze.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.