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Investing.com -- Kraft Heinz (NASDAQ:KHC) announced Tuesday it will stop launching products with artificial colors in the United States effective immediately and plans to eliminate synthetic dyes from existing items by the end of 2027.
The ketchup maker revealed that nearly 90% of its U.S. product net sales are already free of food, drug & cosmetic colors, which are also known as artificial colors or synthetic dyes.
This initiative follows Health Secretary Robert F. Kennedy Jr.’s recent outline of plans to remove synthetic food dyes from the U.S. food supply as part of broader efforts to address chronic diseases and conditions like obesity among Americans.
Kraft Heinz stated that for the small portion of products currently containing artificial colors, it plans to remove the dyes where they are not critical or replace them with natural colors. The Jell-O maker added it would also look to reinvent products with new colors where a matching natural replacement is not available.
The company said it is working with its brand licensees to encourage them to remove artificial colors as well.
Other packaged food companies have been making similar moves. W.K. Kellogg and Tyson Foods (NYSE:TSN) have been working on reformulating existing products and introducing new items without artificial dyes.
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