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Investing.com -- Locafy Limited (NASDAQ:LCFY) stock surged 50% following the announcement of promising initial results from its newly launched artificial intelligence sales team.
The company, which specializes in location-based digital marketing solutions, reported that its pilot AI sales campaign generated 18 meetings, 130 warm leads, and several proof-of-concept deployments over a four-day period. The campaign targeted 900 digital marketing agencies in Australia using only AI-generated SMS communications.
According to Locafy , the initiative achieved a 12.5% conversion rate on agencies that engaged with the AI Sales Team, with 652 two-way SMS conversations totaling more than 1,650 messages. The company also noted 100% attendance at AI-generated meetings, with conversion rates tracking above 50%.
"These initial results highlight the power of our AI sales engine in driving both partner acquisition and customer engagement," said Gavin Burnett, CEO of Locafy. "Our go-to-market strategy is straightforward and scalable: use AI to generate high-quality leads, connect those leads directly with our partners, and deliver Locafy’s technology to power their success."
The software-as-a-service company stated that opportunities secured through the AI initiative include a national home services franchise with more than 700 franchisees and a large digital agency with 450 clients.
Locafy aims to expand this AI-driven partner acquisition strategy across its database of 55,000 U.S. agencies, which the company believes could become a significant growth driver for its business and partners.
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