Meta to guide teen Instagram accounts with PG-13 ratings by default

Published 14/10/2025, 13:42
© Reuters.

Investing.com -- Meta announced Tuesday that teenage accounts on Instagram will be guided by PG-13 movie ratings by default, as the social media giant faces increased scrutiny over its protection of users under 18.

The company plans to implement age prediction technology to place teens into specific content protection categories, even when they claim to be adults in their profiles.

This move comes after Meta faced significant backlash following a Reuters report in August that revealed the company had allowed provocative chatbot behavior, including permitting bots to engage in "conversations that are romantic or sensual."

In response to the report, Meta stated it would implement new safeguards for teenagers using its AI products by training its systems to avoid flirtatious conversations and discussions related to self-harm or suicide.

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