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Investing.com -- Netflix (NASDAQ:NFLX) announced on Wednesday that it is planning a major overhaul of its TV app interface and will introduce generative AI to the iOS mobile platform. This will allow users to search for content using natural, everyday language.
The move comes as the streaming titan aims to maintain and expand its market share amid rising uncertainties and concerns about a potential U.S. recession impacting consumer spending.
The company’s plans include a redesign of its TV app homepage, more personalized recommendations for subscribers, and the repositioning of the search and "My List" options to the top of the interface for easier access.
Netflix is also set to enhance its mobile experience in the upcoming weeks. It plans to test a vertical feed that will display clips of shows and movies, with users able to tap to view the full version.
The upcoming AI-enhanced search option for mobile users will allow members to find content using natural, conversational phrases such as "I want something funny and upbeat". This is part of Netflix’s broader strategy to make the user experience more intuitive and personalized.
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