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Investing.com -- Shares of PSQ Holdings, Inc. (NYSE:PSQH) opened up 3.1% following the company’s announcement of its intention to explore a Digital Asset Treasury Strategy, which may include investment in Bitcoin and yield-bearing stablecoins. The move aims to diversify the company’s reserves, enhance capital efficiency, and align with emerging financial technologies.
The company, known as PublicSquare and recognized as America’s leading marketplace and payments ecosystem valuing life, family, and liberty, has not yet acquired any digital assets. However, any future allocations are planned to be made with prudence, ensuring they do not compromise near-term liquidity or the company’s growth objectives.
Blake Masters, a board member of PublicSquare, expressed support for the initiative, stating, "Digital assets—especially Bitcoin and stablecoins—represent a powerful alternative to traditional financial systems and by exploring this strategy, PublicSquare is taking steps to remain at the forefront of financial innovation while staying true to our mission."
Michael Seifert, Chairman and CEO, emphasized the company’s commitment to decentralized finance, anticipating that non-traditional payment methods and assets like Bitcoin and stablecoins will rapidly gain market share in the upcoming years. "By exploring a digital asset treasury strategy, we intentionally position our Company and our Fintech segment for that future," Seifert said. He highlighted the potential integration of stablecoins into PublicSquare’s Payments & Marketplace ecosystem as a transformative cryptocurrency strategy to enhance customer engagement, protect privacy and security, and boost fintech product offerings.
The company also plans to use the net proceeds from its recently announced at-the-market offering program for general corporate purposes. These may include the digital asset treasury strategy, investments, mergers and acquisitions, and working capital. PublicSquare’s clear operating roadmap and established execution plan indicate its strategic positioning to utilize capital for accelerating success in the future of financial technology.
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